Advertising for small business on the internet has been revolutionized by the introduction of two advertising programs by Google. One of them is Google AdSense and the other one is Google AdWords.
When you join Google AdSense advertising program, Google would provide you with some ads for you to display on your web site. Whenever any visitor to your site clicks on any of these advertisements, Google would pay you some portion of advertising revenue.
The advertisement displayed on your site would be relevant to the content of your site. If your site deals with mobile phones, Google will provide you advertisements related with mobile phones - may be different prepaid mobile schemes available.
This advertisement program has been running quite successfully, so much so that some people are creating content specific sites and paying for them through the revenue earned using Google AdSense program.
The success of any Google AdSense program in earning revenue would depend on the traffic the site attracts especially for pay per click advertisements.
Now, the question is who provides those advertisements which are being displayed on the sites of people who have joined Google AdSense program? These advertisements are provided by another of Google internet advertising program known as AdWords.
When you join Google AdWords program, you have to bid for a keyword, which is very popular and also relevant for your site, and pay for it. If you do so, Google would ensure that your site would be displayed on the first position on any search made using the keyword you have paid for. You could also place your ads which would be displayed in a search result as Google sponsored advertisement.
Whenever anybody clicks on any such advertisement, you would be paying a certain amount as has been decided by you. Your ads will be displayed on search results whenever internet is searched with a keyword relevant to your site.
Before you start any ad program on Google AdWords program, you will have to take a decision regarding the product you would like to deal with. Naturally, it would be something which is in demand. Thereafter, you have to select a relevant keyword.
For this, you will have to carry out some research. Fortunately, there are some tools available on the net which would help in your research. These tools are Google AdWords Suggestion Tool, Overture Suggestion Tool and Wordtracker.
After you have selected your keyword, you will have to write your advertisement which would be displayed by Google as PPC advertisement on the right side of a search result using the keyword.
Using Google AdSense and AdWords program, you will be able to earn quite a lot of money sitting in your home.
