AdWords campaign has become quite popular among people for increasing their earnings from the products or services by advertising on the Internet. To improve the effectiveness of AdWords campaign, there are a few tools available. One of them is Affiliate Elite and the other one is AdWords Accelerator.
AdWords Accelerator is more involved in improving the use of keywords rather than stressing on affiliate marketing. The tool has been developed especially for AdWords users and helps you in carrying out extensive keyword research. The tool is also provided with some unique features. One such feature would show how many people are bidding for a certain keyword and it would also separate out which one of the three Google AdWords match types they are using.
Another feature would show the ad text other people are displaying in their site and the popularity of different keywords amongst advertisers. The tool would display within a few minutes the keywords that are not used frequently and you would find the ad text of your competition that is getting more business.
A great feature of this tool is that you could do research regarding specific URLs. This would enable you to review the different landing pages regarding keyword use and density. Such a research would help you to find out the most appropriate keywords you could use for your own AdWords campaign. It would also help you to adjust your landing page so that you could achieve higher score.
You must be aware about the importance of using keyword enriched domain name for better success of AdWords PPC campaign. AdWords Accelerator enables you to research on domain names too, based on keywords being used by you. Such a research would help you to locate an unused domain name. By using a domain name, which contains a critical and highly searched keyword, as a part of URL, you will be able to improve your CTR and Quality Score in AdWords.
Another plus point for AdWords Accelerator is its price. It is around 25% cheaper if you consider the monthly subscription rate for Affiliate Elite software. It does not carry the initial price tag that is associated with Affiliate Elite. AdWords Accelerator is more geared for use for those people who are advanced PPC marketer. But, those who are new to PPC marketing would also derive benefit from this tool. Also, this tool is quite easy to learn and would be able to master it within a short period.
It is a quite nice tool for those involved in internet marketing and recommended for them to try it out.
